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ICS Creates Custom Tubes for Glossier

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By: Jamie Matusow

Editor-in-Chief


International Cosmetic Suppliers (ICS) partnered with Glossier to custom design the tubes for the brand’s revamped, cult favorite lip balm—Balm Dotcom, which launched early in 2023. The new packaging design includes a convenient hands-free slant tip applicator with a 3mm orifice, perfect for dispensing just the right amount of the Glossier ultra-hydrating formulation.

The ICS design and engineering team worked closely with Glossier to further customize the packaging featuring a bespoke tooled ribbed cap designed with a complementary embossed logo on the top. The slant tip applicator has also been aligned with the artwork to achieve “the uniform brand aesthetics Glossier is known for,” whether the product is on the shelf or while in use. 

As part of Glossier’s commitment to continue exploring ways to make their products more sustainable, HDPE PCR was incorporated in the outer tube layer of this 19mm diameter and 15ml fill tube. Each of the 9 newly launched SKUs was also designed with their own unique look, with a distinctive color block band and different colored ribbed caps for each SKU.

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